It was a big week for Salesforce. The annual Salesforce Dreamforce 2022 conference saw an estimated 40,000 people, along with 150,000 virtual attendees, who came together to hear from the Salesforce leadership and industry experts about new innovations, partnerships, and product updates.
The company made a flurry of announcements at the event, but what stood out was the launch of Salesforce Genie and its potential to reshape the manufacturing and automotive industry.
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Salesforce Dreamforce 2022: Genie – Magic in a Software
Salesforce Genie is an industry-agnostic platform that leverages real-time data from all streams, channels, and systems to create a unified customer profile record. By harmonizing data that updates in milliseconds, teams can meet where customers are every step of the way.
The goal is to create a real-time unified platform for businesses so they can develop hyper-personalized content to improve customer relationships.
Genie has potential and can help businesses align the target audience with the right products, on the right channels, and at the right time. According to Salesforce, the platform can bring data from mobile, web, APIs, external data from MuleSoft, and Salesforce AppExchange.
Salesforce Genie for the Manufacturing Industry
Salesforce Genie for Manufacturing delivers automated engagement across the value chain, data-backed insights for efficient operations, and hyper-scale personalization for customer success.
With Salesforce Genie for Manufacturing, you can take action on any data point across any system using powerful insights from Tableau and Einstein. At the same time, you can leverage real-time unified customer data, all pulled together in a single customer profile targeting interactions across all channels.
Manufacturing Cloud, another innovation by Salesforce, aligns sales and operations teams to meet customer demands. You can look at net new opportunities, customer agreements, and long-term projects and programs. Sales teams can capture this data for a consensus forecast that can ascertain the demand in the business by looking at the product, role, and category.
Salesforce Genie for the Automotive Industry
Salesforce Automotive Genie helps teams to automate proactive service for greater transparency, enable intelligent and personalized experiences, and unlock new potential revenue streams with a unified set of real-time data.
Another Salesforce Dreamforce innovation, Automotive Cloud, can provide an exceptional vehicle retail experience for customer success. With the new driver console, the team can have all the information in one place. They can look at the number of vehicles in the customers’ households and the history of the vehicles and access the knowledge hub to take proactive action. There’s also maintenance information available on the platform – retail delivery, repair orders, and warranties.
rSTAR Technologies Is Ready to Make Salesforce Magic!
There’s something magical about Dreamforce. This year’s conference was especially noteworthy because it was the first time since the pandemic began when we could gather in person, share stories and camaraderie, and remember what fuels our passion for Salesforce: the technology that has the potential to transform the manufacturing industry.
As Salesforce implementation partners, we’re keenly aware of the platform’s power to provide manufacturers with a competitive edge. With full, complete implementation of Salesforce Manufacturing Cloud, or the integration of Salesforce with an ERP, you have the ability to respond to the needs of distributors and customers, improve forecasting, and enhance account transparency, to name just a few benefits.
Everyone’s searching for a competitive edge these days. With Salesforce Manufacturing Cloud fully installed and integrated into your company’s systems, you’ll be well positioned for the future.
