Exelon Corporation delivers electricity to more than 10 million customers nationwide through six regional operating companies. To reduce the burden on their call center teams, Exelon launched a digital transformation leveraging conversational AI to deflect and service customer inquiries with a high degree of satisfaction. Working closely with rSTAR, Exelon built an Oracle Digital Assistant-powered AI chatbot experience and piloted it at one operating company before expanding the approach to all six with major success.