Building and maintaining strong customer relationships is paramount to every manufacturer’s success. To navigate the dynamic landscape of manufacturing, where competition is fierce, and customer expectations and behavior are ever-evolving, manufacturing leaders must adopt innovative technologies. These technologies play a pivotal role...

Operational efficiency and agility are key factors that make a difference in profit margin and competitive advantage in the dynamic landscape of modern manufacturing. While this may be common knowledge, many manufacturers fail to reach their full operational potential because...

Customer data is valuable and key to understanding customer needs, preferences, and behavior and providing personalized products, services, and experiences. Companies, however, struggle to enjoy the full benefits of customer data because of inconsistent and incomplete data silos scattered across...

Legacy monolithic ERPs limit the ability to optimize operations and achieve speed, flexibility, and revenue goals. Even when companies wish to achieve specific outcomes, a replacement ERP alone doesn’t solve the problem and is often expensive and time-consuming. Table of...

Acronyms are everywhere in the software industry. Case in point: CRM (customer relationship management) and ERP (enterprise resource planning). Each system performs different and highly valuable functions. But do you need both? Can you have just one and not the...

Customer Relationship Management (CRM) tools and processes influence manufacturing operations beyond imagination. These tools go beyond delivering quality data-backed insights and managing customer relationships to improving operations, product quality, and supply chain while maintaining industry competitiveness. Table of Contents With...

When it comes to the best Customer Relationship Management (CRM) platforms, Salesforce is the first that comes to mind, which makes complete sense given that Salesforce is the CRM market leader in North America, Latin America, Western Europe, and Asia-Pacific...