Why Digital Transformation of Customer Experience Is Critical

The need for digital transformation of the customer experience has never been more critical. Customers have gone beyond demanding quality products and services to demanding seamless interactions, personalized engagements, and effortless access to products and services across multiple touchpoints. Table...

How Integrating Online and Offline Systems Improve Digital Customer Experience (CX)

Customer Experience Onmichannel Customer Experience

How Integrating Online and Offline Systems Improve Digital Customer Experience (CX)

The emergence and growth of digital CX systems have revolutionized customer experience delivery. These technologies offer improved opportunities for customer service delivery, making some manufacturers trend towards neglecting existing offline CX systems. However, manufacturers should beware that relying on digital...

How Enhanced Customer Order Tracking Boosts Overall Revenue

Customer Experience Real time order tracking

How Enhanced Customer Order Tracking Boosts Overall Revenue

Delivering excellent customer service is critical to maximizing revenue. Customers are persistent in their demand for personalized services and will walk away if their needs are unmet. According to a McKinsey survey, 71% of consumers expect personalization from companies, and 76%...

Top 6 Technologies Driving Digital Transformation in Manufacturing

CRP/ERM Integration Digital Transformation

Top 6 Technologies Driving Digital Transformation in Manufacturing

Digital transformation is increasingly becoming a determinant factor for manufacturing success and a critical aspect of staying relevant and competitive. According to Gartner, 91% of companies are engaged in some form of digital initiative, and 87% of senior business leaders say...

Why Every Manufacturing Company Needs a CRM

Salesforce Salesforce CRM Salesforce partner

Why Every Manufacturing Company Needs a CRM

The manufacturing industry is experiencing a massive shift in operations processes as manufacturers work to meet increasing customer expectations and gain a competitive edge. Table of Contents According to Customer Experience Magazine (CXM) research, only one out of 26 unhappy...

Salesforce

Migrating to Salesforce: Successfully Integrating Multiple Data Sources

Successfully navigating customer relationships requires having the ability to leverage the right data at the right time. This can be challenging when critical data is siloed in separate systems. The need to use multiple software applications, spreadsheets, and unnecessary cross-team...

Characteristics of an Effective Rebate Management Program

Salesforce

Characteristics of an Effective Rebate Management Program

An effective rebate management program is a must for manufacturers who work with distribution networks, partners, and resellers and hope to streamline rebate processes, increase customer, and channel partner loyalty, and ultimately increase profit margin and market share. Rebate programs...

How Manufacturers Can Provide an Exceptional Customer Experience in 2023

Onmichannel Customer Experience

How Manufacturers Can Provide an Exceptional Customer Experience in 2023

A great omnichannel customer experience starts with a modern CX automation platform. Manufacturers struggle to deliver a seamless omnichannel customer experience. This inability to deliver optimal customer service causes high customer churn and low customer lifetime value, both of which...

Salesforce

Lighthouse Financial: From Spreadsheets to Salesforce Superstars

Salesforce Automation Reduces Spreadsheet Use By 50-75% Jake Vance, Chief Technology Officer of Lighthouse Financial, joined the North Carolina-based asset-based lender two years ago. “My goal was to bridge the business side of the company with the technology it needed...

How to Select the Right Salesforce Manufacturing Implementation Partner

Salesforce Implementation Partner

How to Select the Right Salesforce Manufacturing Implementation Partner

If your IT team does not have Salesforce experts on staff, you may be considering working with a Salesforce implementation partner. Manufacturing companies rarely have Salesforce Certified IT team members. Yet to ensure you’re getting the full benefit of Salesforce’s...

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Insights for All-Stars

Author: Jeanne Grunert

Why Digital Transformation of Customer Experience Is Critical

How Integrating Online and Offline Systems Improve Digital Customer Experience (CX)

How Enhanced Customer Order Tracking Boosts Overall Revenue

Top 6 Technologies Driving Digital Transformation in Manufacturing

Why Every Manufacturing Company Needs a CRM

Migrating to Salesforce: Successfully Integrating Multiple Data Sources

Characteristics of an Effective Rebate Management Program

How Manufacturers Can Provide an Exceptional Customer Experience in 2023

Lighthouse Financial: From Spreadsheets to Salesforce Superstars

How to Select the Right Salesforce Manufacturing Implementation Partner

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