Marketing Director

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Marketing Director

Part Time

Westmont, IL

Experience :

10+ years

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About rSTAR:

rSTAR is a dynamic digital transformation and IT services company that empowers enterprise customers through innovative solutions across customer experience, data analytics, automation, and application modernization. We are seeking a highly experienced Marketing Director who will drive brand presence, generate pipeline, and support revenue growth in alignment with strategic business outcomes.

Role Summary:

The Marketing Director will lead the development and execution of rSTAR’s marketing strategy across high-quality lead generation, brand positioning, thought leadership, Account Based Marketing, event marketing, and sales collaboration. This is a senior-level role requiring proven expertise in B2B enterprise marketing, a strong grasp of the IT services ecosystem, and the ability to work cross-functionally with sales and executive leadership.

Key Responsibilities:

Marketing Strategy & Leadership

Develop and implement a data-driven marketing strategy aligned with rSTAR’s growth objectives.
Establish measurable goals for demand generation, MQL growth, and brand awareness.
Lead and mentor the marketing team, fostering a collaborative and innovative culture.

Demand Generation & MQL Growth

Drive end-to-end lead generation campaigns across digital, content, and account-based marketing (ABM) channels.
Implement lead scoring, nurturing, and optimization processes to increase MQL volume and quality.
Align closely with the sales team to ensure seamless lead handoff and improve conversion rates.

Thought Leadership & Content Marketing

Position rSTAR as a thought leader in IT consulting by developing and promoting high-value content such as whitepapers, case studies, blogs, and webinars.
Partner with internal SMEs to create messaging that addresses industry pain points and showcases rSTAR’s expertise.

Brand Building & Market Presence

Strengthen rSTAR’s brand positioning through targeted campaigns and creative initiatives.
Oversee the execution of PR, social media, and influencer strategies to enhance market visibility.
Represent rSTAR at industry events, conferences, and other external engagements.

Digital Marketing Excellence

Lead digital marketing efforts, including but not limited to email marketing, paid campaigns, SEO/SEM, and website optimization.
Leverage AI & Utilize marketing automation tools (e.g., HubSpot etc) to improve campaign efficiency and lead tracking.

Analytics & Reporting

Track, analyse, and report on key metrics, including MQLs, campaign performance, and ROI, to refine strategies.
Leverage insights from analytics to drive continuous improvement in marketing initiatives.

Cross-Functional Collaboration

Collaborate with sales, delivery, and product teams to ensure marketing initiatives align with business objectives.
Work closely with leadership to align marketing strategies with overall company vision and goals.

Qualifications & Skills:

Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
10+ years of experience in B2B marketing with 5+ in a leadership role with a strong background in IT consulting or technology services.
Proven track record in driving MQL growth and managing demand generation programs.
Expertise in digital marketing, ABM strategies, and CRM/marketing automation tools (e.g., HubSpot, Salesforce).
Exceptional leadership skills with experience managing and scaling marketing teams.
Strong analytical mindset with experience in measuring and optimizing marketing performance.
Excellent communication skills and a flair for storytelling to position rSTAR as a thought leader.
Familiarity with the IT consulting landscape, including trends, challenges, and competitive positioning.

Preferred Attributes:

Previous experience in IT Services, Systems Integration, or SaaS organizations.
Familiarity with partner marketing (Oracle, Salesforce, Google, Microsoft ecosystems).
Strategic mindset with a bias for execution and results.
Ability to represent rSTAR at major tech conferences and events/ webinars.